Virtual staging is a topic that comes up frequently these days. Photo editing software is basically available everywhere these days. From funny pictures online to magazine covers to apps on our smart phones, its hard to know if the picture we’re looking at is real or not. The same goes for the new trend in real estate: Virtual Staging. Virtual Staging uses a photo editing software to create a likeness of the rooms in the house and virtually stages them with furniture and fixtures. It can even create different colored accent walls. You name it, it can be placed in the bare room, with the hopes that the vacant space will be more attractive to potential home buyers that view it online and thus result in a showing.
Pros and Cons of Virtual Staging
The main pro of virtual staging is the cost, running around $100 per room. Sellers on a strict budget may find this to be an attractive option when trying to get the attention of buyers online. However, in my opinion, that is where the pros of virtual staging end and the cons begin:
- The buyer is disappointed when they arrive at the property and the rooms are empty. The walls aren’t even the same color! This is a huge downfall and increases the potential of the buyer being completely turned off by the house. The vision they had in their head is not reality and they walk away. In many businesses this is synonymous with “bait and switch” sales tactics.
- Everyone has a different decorating style. The virtual “stager” that is hired may not know the buyers in your market and “stage” the home in an inappropriate decor or manner (contemporary rather than country).This again ties into the first con, as the potential buyers that see the property online may be disappointed and keep scrolling, or show up to the property only to see that none of what they were expecting to see is actually there.
Why Physical Staging?
The main reason to use physical staging is that it enhances the rooms of your property not only online but also in person. The marketing doesn’t stop on the world wide web and the buyers are shown what they are expecting to see when they initially viewed your home online. The buyer needs to be romanced when they pull up to your home and see your house from the curb (hence “curb appeal”). We want them to fall in love when they walk through the front door and with every single room, leaving them with the feeling that yours is the home, house or property they’ve been looking for. According to the NAR, “77% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home”. Always remember that sales is an emotional transaction, so ask yourself is the buyer seeing what they can emotionally envision as their own home.
When it comes to marketing and selling a home, staging can be a powerful tool. Research has shown that investing in a professional home staging realtor not only helps a home sell faster, but it can also boost the buyer’s desire for a house or home, thus resulting in a potentially higher closing price. Not sure where to start? Check out my tips on how to get your house ready to sell. And remember, staging a home can range from simple to complex, but at the end of the day it’s really all about getting the most money for your house in the shortest amount of time.
Who Should I Choose To Stage and Sell MY Home?
Why not choose the very best? If you find selling your house faster and for more sounds like a great idea, then talk to Lynda Miller first. Find out why Linda was selected as one of Orlando’s Top 100 Realtors by Orlando Magazine for 2017. With over 20 years of experience in the Orlando real estate market, Lynda’s clients all say it best: Lynda sold their homes faster and for more money than they had anticipated. Let Lynda help you sell your home quicker and for more, as she’s done for so many other satisfied home owners. If you’ve decided to place your Central Florida home or house on the market, we urge you to call Lynda Miller today at (407) 620-2924 or contact her Online now. There is a difference in Central Florida’s realtors and Lynda truly is a Real Estate All-Star Agent!