You’re home has been on the market for over six months now and it still hasn’t sold. It’s frustrating , you’re concerned about your current listing agent and you’re not sure why it’s taking so long. This is a common problem for sellers in the Central Florida and Orlando Metropolitan markets. I have over 20 years of experience in the Orlando real estate market and I can tell you that I’ve seen this many, many times. The bright side is that there are adjustments you can make so your home can (and will) sell faster. Here are the five main reasons I’ve found that your home didn’t sell the quickly the first time.
1) No Professional Photos
The 2017 National Association of Realtors’ Profile of Buyers and Sellers found that 51% of buyers found the home they purchased online. Ever hear the saying “a picture is worth a thousand words?”. The photos and pictures that you display of your home are providing potential buyers their first impression of your house, long before ever physically stepping inside. You only ever have one chance at a first impression! This is why professional photos are so very important. If your Realtor doesn’t have a professional photographer to take photos of your house, you will want to make sure that your home is shown in the most appealing way possible, in the right light and that the photos highlight your homes best features. Since you never have a second chance to make a first impression, bad quality of your photos may just be that bad impression that leads to fewer showings and decreases the chances of selling your home quickly and will eventually result in selling for less money.
2) You Went With the Wrong Agent
If you choose to sell with a Realtor, the one you choose is so very important. Ask your friends, family and neighbors for recommendations. Make sure that your agent has the historical track record of great results and that they have a marketing plan created just for you that is unique for selling YOUR home. The agent you choose should have a plan to market your home and not just place the sign in your yard and list your property in the MLS. It’s also important that your agent knows the housing market and the current trends and is able to offer you advice on things that could affect the sale of your home. As in any relationship, working or personal, communication is the key and you should be getting regular updates on the progress of the sale of your home from your agent. Plus creative ideas about improvements and marketing changes that perhaps should be made.
3) Your Home’s Curb Appeal is Lacking
Have you ever driven by a house and just by seeing the outside thought “Wow, I wonder what it looks like inside!”? This is curb appeal. Your home is being judged even before the potential buyer pulls in the driveway. From there, the buyer is either looking for confirmation of why they don’t like the house or why they do like the house. If your home isn’t selling, take a walk outside and check your home’s curb appeal. Clean up the landscaping by making sure your lawn is cut and there are potted plants with bright flowers to give it a pop of color. Get a new “welcome” doormat and wash your door. Is your door paint faded and chipped? Repaint it with a warm, eye catching color, and invest in new house numbers and a new porch light. Check out How To Stage Outside Your House for more tips on staging the outside of your house.
4) There’s Too Much Clutter
Decluttering is always #1 on the list and a perfect place to start when getting ready to put your house on the market. Yet many sellers find that this can be the hardest step – after all you LIVE in your house! By no means do you need to empty your house but rather selectively remove anything that may be a distraction to buyers from seeing what they are getting with your house and visualizing themselves living in it. Remove personal photos and any extra furniture. If you don’t have room to store, rent a storage unit. The time and money you spend on this step, including the price for the storage unit, will come right back to you when your home sells faster and for more money.
5) The Price is Wrong
The asking price of your home is probably the single biggest reason your home is still on the market. All the bad photos, wrong choice of agent, lack of curb appeal and clutter can’t compete with the right asking price. On the flip side, if you do all these things right, if your house is overpriced, it still isn’t going to sell. In order to determine the correct price for your home you want to look at your motivation to sell and the current trends in the market. What is your homes listing price compared to comparable homes sold in your area recently? Look at your price compared to sales based on price per square foot and overall price. This will show you how close your asking price is to the market value of your home.
Another big factor when pricing your home is determining if its a sellers market or a buyers market? When its a sellers market, prices are higher and inventory is low. When its a buyers market there will be a limited number of buyers and a lot of competition of homes listed for sale. Once you figure out what market you’re in, don’t try to go against it. If prices are going up, your home should be priced a few percentage points above comparable sales. If they’re going down, your home should be priced a few percentage points lower than comparable sales.
The last thing you’ll want to look at is what your motivation is. Do you need to sell fast or do you want to maximize your selling price no matter the time frame? This plays a big role on how you determine you price your home and manage your expectations.
If you want to sell your house for more money in less time, then change up how you’re doing things.One thing you can do is hire a professional stager to stage your home. Professional home staging makes your house stand out from the rest of the other houses on the market by creating an inviting space that gives the potential buyer the sense of possibility and potential. A NAR (National Association of Realtors) study showed that staging a home for sale reduces the time the home is on the market by one-third to one-half (33 – 50%)! This is where professional home staging by a competent real estate agent with a proven home-staging process comes into the equation.
Who Is the Best Home Staging Realtor in Central Florida?
Lynda Miller! Known as the “Staging Artist”, she brings her artistic skills and her vast experience to take your blank canvas and turn in into the portrait it needs to be. She is a professional! With over 20 years of home staging experience in the Orlando real estate market, Lynda knows that a properly staged home has just the right quality of furnishings and spacing, allowing potential buyers to visualize how the rooms function and how the spacing in your home flows best. Being a Staging Artist allows Lynda to help create an atmosphere of warmth and generate positive emotions in a potential buyer. She avoids any clutter, and shows the buyer your home’s strengths while minimizing it’s deficiencies. By staging your home, Lynda engages prospective buyers, thus increasing both their interest and perception of value.
Who Should I Choose To Stage and Sell MY Home?
Why not choose the very best? If you like the sound of selling your house faster and for more money, then you need talk to Lynda Miller first. You’ll quickly find out why Lynda was selected as one of Orlando’s Top 100 Realtors by Orlando Magazine for 2017 and named Woman of the Year in Orlando Style Magazine for 2017. With over 20 years of experience in the Orlando real estate market, Lynda’s clients all say it best: Lynda sold their homes faster and for more money than they had anticipated. If you’ve decided to place your Central Florida home or your house on the market, we urge you to call Lynda Miller today at (407) 620-2924 or contact her Online now. There is a difference in Central Florida’s realtors and Lynda truly is a Real Estate All-Star Agent!